Ritz Camera stores TV ad

A TV ad running for Ritz and Wolf stores has the following deals advertised:

Sony S700 (7mp, 3x optical, AA) with bonus case and batteries, along with free photo printer after mail-in rebate for $170. This also included the Ritz Digital Xtra package valued by Ritz at $300 (although to you it may be worth nothing if you don't need/use any of the things they offer; it does include however free classes and prints and such)

Olympus Stylus weatherproof digital cameras starting at $250 and available in delicious colors. Includes 1000 bonus ...frequent flyer miles. I kid you not folks. They are giving 1000 frequent flyer miles with the purchase of a camera. What next? A coupon for a pizza? This deal also qualifies for the free printer after mail-in rebate and the Ritz Digital eXtra package (valued at $300 by Ritz)